Braun/Apple

About a week back, I came across this post at Gizmodo, 1960s Braun Products Hold the Secrets to Apple’s Future. Now, if you search the net, the comparison goes beyond Braun & Apple and it boils down to two designers.

Rams/Ives

  • Dieter Rams, wiki calls him - one of the most influential industrial designers in the 20th century &
  • Jonathan Ive, Senior Vice President of Industrial Design at Apple Inc. BBC calls him Armani of Apple.

While INSPIRATION is a complex word, it would be wrong to draw parallel. Myself a self confessed dreamer, would like to believe that these two geniuses separated by time & technology are in some way communicating. Don’t blame for drawing parallel to the movie “The Lake House“. But I won’t blame Jon Ive for chrome lining in the latest iPhone/iPOD touch and giving that retro touch in today’s technology.

Talk about Dieter Rams and his 10 Commandments on Design, which equals to usability in all aspect; now that the world web world is waking up to.

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